01
DRIFT 是一個來自香港的品牌。
我們相信運動與服飾應該互相緊扣，而運動服飾亦不應只屬於運動員。每一個人，都應該能夠輕鬆地將運動帶進自己的生活。
DRIFT 的誕生，就是希望做好這件事：讓運動服飾屬於每一個人，亦讓運動更容易成為生活的一部分。
DRIFT is a brand from Hong Kong.
We believe sport and clothing should always be connected, and sportswear shouldn’t belong only to athletes. Everyone should be able to bring sport into their everyday life with ease.
DRIFT was created with one simple goal: to make sportswear for everyone, and make sport an easier part of everyday life.
02
我們發現，衣著很多時候反而將「生活」與「運動」分開。
為運動而造的衣服未必適合日常；適合日常的衣服，又未必方便運動。久而久之，衣著本身反而成為兩者之間的限制。
所以 DRIFT 希望透過多功能及可調節的設計，減少這條界線。
一件衣服，可以應付生活，也可以隨時準備好去運動。
We often find that clothing creates an unnecessary boundary between everyday life and sport.
What works for training may not work for everyday wear, while what we wear every day may not be ready for movement. Over time, clothing itself becomes a limitation between the two.
DRIFT aims to reduce this boundary through versatile and adjustable designs.
One piece for everyday life, ready whenever it’s time to move.
03
我們相信，小細節可以帶來很大的改變。
一條索帶、一粒啪鈕，甚至只是一個簡單的結構改變，都可以令一件衣服有完全不同的用途。
所以我們不希望為了增加功能，而令設計變得累贅或複雜。
簡單、直接、有效。
受到日式設計的簡潔與俐落啟發，我們希望每一個功能都有存在的價值和原因，但亦能夠同時保持衣服本身的簡單和純粹。
We believe small details can make a big difference.
A drawcord, a snap button, or a simple change in construction can completely change the way a garment works.
We don’t believe adding function should make a design complicated or unnecessary.
Simple, direct and effective.
Inspired by the simplicity and clarity of Japanese design, we want every function to serve a purpose while keeping the garment itself clean and simple.
04
大部分人的一天都不只做一件事。
可能早上出門工作，下午在街上走動，晚上才去運動。
你會坐下、走路、流汗，也會在不同場合見不同的人。
我們設計衣服時，考慮的就是這些最普通的情況。
穿得舒服、出街輕鬆便利、活動時不受限制，需要時可以簡單調節，不需要特別遷就。
因為衣服應該配合你的生活，而不是要你的生活配合衣服。
Most days aren’t built around just one activity.
You might head to work in the morning, spend the afternoon around the city, and train later in the day. You sit, walk, sweat and move between different situations.
These are the everyday situations we think about when designing our clothes.
Comfortable to wear, practical enough to carry what you need, unrestricted when you move, and easy to adjust when needed, without asking you to plan your day around what you’re wearing.
Your clothes should fit around your life, not the other way around.
05
我們希望 DRIFT 可以成為一個真正連接生活與運動的服飾品牌。
我們不只希望做好運動服，更希望透過簡單、實用的設計，減少衣著對生活和運動帶來的限制。
讓一件衣服可以陪你經歷更多不同的場合，讓運動不再需要刻意準備。
希望穿著我們衣服的人能夠有更多餘暇享受生活，熱愛運動。
DRIFT 這一個故事亦會為此而延續下去。
We want DRIFT to become a brand that genuinely connects everyday life with sport.
Beyond making good sportswear, we want to use simple and practical design to reduce the limitations clothing can place on both everyday life and movement.
One piece should be able to follow you through more of your day, so being ready to move doesn’t always require extra preparation.
That’s what we want DRIFT to keep working towards.
